FACEBOOK: THE FEED FACTORY

Studio: Animade
Design Direction: Milo Targett
Design & Animation: Milo Targett, Ricard Badia
Project Management: Georgie Lister-Fell
 

A short but fun collaboration with Animade on the creation of this Facebook campaign dedicated to advertisers and their agencies, with a goal to incentivise them to make their ads feed-friendly on mobile platforms.

“In each video, we start with the original TVC. This had to make its way through the machine before popping out the other end, so we needed to find a way to visualise this effectively.”

My role on this project was mostly supportive, by animating bits and bobs on all machines, in Cinema 4D and compositing in After Effects

Read more about this project here.