BLADE RUNNER 2049
DESIGN & ANIMATION
Creative Direction: Andrew Popplestone,
Producers: Genevieve McMahon
Studio: Territory Studio
I was fortunate enough to be involved in the creation of screen graphics for Blade Runner 2049, directed by Denis Villeneuve, during the shooting and post-production phase.
The main role was to design and animate assets and screen graphics for on-set playback.
The market is a direct representation of the decayed state of rural LA and its multi-cultural lifestyle. Rich with a diversity of languages and dominated by a post-apocalyptic feel, technology is old and frail. To help populate this world, we designed and animated fictional logos, products, signage, and iconography. These assets live in the background on vending machines and LED panels scattered throughout the streets of the market.
Vending machines specifically helped to highlight a world where food is processed and made of farmed insect protein. To bring this to life, we worked closely with the art department and supervising art director Paul Inglis. Things like product illustrations, soda drinks, insect-based snacks all the way to sex toys and oxygen supplies were created using sketches of product labels provided by the team.
The “Media Tree” can be found throughout the streets and in the market. They were used as signage to hold video content with police warnings, promotions and the weather forecast.
WALLACE CORP.: SPINNER & LIMO
In contrast to the basic and decayed technological world, Wallace Corp represents wealth and power - living in an environment of purity and minimalism. We were tasked to design and animate the navigation interface controls for Wallace Corp's Spinners and Limousine vehicles.